Privacy Policy

This Privacy Policy describes how Hypeify LLC ("Hypeify," "we," "our," or "us") collects, uses, shares, and protects information when you use our website, the Hypeify Host, Hypeify Books, Hypeify Terminal, Hypeify Hospitality, Hypeify Fleet, and Hypeify Outpost products, the Toro cross-product AI layer, and any other Hypeify-branded products and related services (the "Service").

Account information: name, email, phone, password (hashed), profile preferences, and authentication identifiers (including any social-login identifiers you connect).

Business information: business name, location, brand assets, organization role, billing contact, and team member information you add.

Restaurant information (Hypeify Host): menus, items, prices, photos, hours, customer/order data your end customers provide, QR scan analytics, and integration data from connected services (e.g. point-of-sale, delivery platforms).

Bookkeeping information (Hypeify Books): companies, properties, vendors, transactions, splits, uploaded receipts, lease documents, imported bank/transaction data, and report inputs.

Fuel-wholesale information (Hypeify Terminal): customers, vendors, terminals, products, BOLs, rack-pricing inputs, statements, payments, settlements, audit-log entries, and integration data from terminal connectors (e.g. Shell US Fuels).

Hospitality information (Hypeify Hospitality): properties, room/unit inventory, rate plans, market and competitive-set inputs, channel-mix data, reputation and review data, group-pricing requests, and integration data from connected channel managers, OTAs, and PMS systems.

Fleet information (Hypeify Fleet): vehicles, drivers, dispatch records, fuel-card transactions, maintenance records, telemetry, route data, and integration data from connected telematics or fuel-card providers.

Field-inspection information (Hypeify Outpost): customer tenants, sites/locations, schedules, inspection templates, inspection runs (including pass/fail/N/A answers, free-text and numeric answers, photos attached to items, scoring), branded PDF reports, issues and issue activity, document-vault uploads, and inspector roster records.

Toro cross-product data: the prompts, conversations, and reasoning context that Toro reads from the products you have enabled, plus any documents you point Toro at.

Uploaded files and documents: anything you upload through the Service, including receipts, statements, BOLs, lease documents, and other operator-supplied files.

Payment information: handled by our payment processor(s). We receive limited information such as the last four digits of cards, billing region, and transaction status.

Device, log, and analytics data: IP address, browser, device, operating system, language, referring page, pages viewed, actions taken, timestamps, and error reports.

Cookies and similar technologies — see our Cookie Policy for details.

Operate, maintain, secure, and improve the Service.

Authenticate users and protect against fraud, abuse, and unauthorized access.

Provide customer support and respond to inquiries.

Process subscriptions, payments, refunds, and tax collection.

Send transactional and important administrative messages (e.g. receipts, security alerts).

Send product updates and marketing communications where permitted, with the ability to opt out.

Generate aggregate analytics and improve Service performance and reliability.

Comply with legal obligations and enforce our Terms of Service.

Service providers and subprocessors that help us operate the Service (e.g. hosting, database, email, SMS, payments, analytics, AI). See our Subprocessors page for the current list.

Your business or organization, when you act on its behalf — including team members and account administrators within the same organization.

Other parties at your direction, such as integrations you choose to connect (e.g. accounting platforms, delivery providers).

Legal compliance, fraud prevention, and protection of rights — including responding to lawful requests from law enforcement and regulators.

Business transfers — if Hypeify is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred to a successor or affiliate, subject to this Policy.

We do not sell personal information for monetary consideration. Where applicable state law treats certain types of data sharing as a "sale" or "share" for targeted advertising, we will offer the corresponding opt-out.

We retain personal information for as long as necessary to provide the Service, comply with our legal obligations (including tax, accounting, and regulatory requirements), resolve disputes, and enforce our agreements.

When you delete content or your account, we will delete or de-identify it within a reasonable timeframe, subject to backup retention windows, fraud prevention needs, and legal obligations.

We use reasonable administrative, technical, and organizational measures designed to protect personal information. See our Security Notice for an overview.

No method of transmission or storage is completely secure. We cannot guarantee absolute security.

Depending on where you live, you may have rights to access, correct, delete, port, or restrict the processing of your personal information, and to opt out of certain types of processing.

U.S. state-specific rights (where applicable, including under California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Delaware, Iowa, Indiana, Kentucky, Rhode Island, Montana, Tennessee and other states with comprehensive privacy laws): you may have the right to know what categories of personal information we collect, to request access or deletion, to correct inaccuracies, to data portability, and to opt out of targeted advertising, sales, or certain profiling. You may designate an authorized agent and may appeal a denial of a request as required by law.

We do not knowingly process sensitive personal information except as needed to provide a feature you have requested.

Use our Privacy Request form at /privacy-request to submit a request. We may ask you to verify your identity to protect against fraudulent requests.

We aim to respond within the timeframes required by applicable law and will explain any extensions or denials.

We use cookies and similar technologies to operate the Service, remember preferences, measure usage, and (where permitted) advertise. See our Cookie Policy for details and choices.

The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

[ATTORNEY-REVIEWED PLACEHOLDER] Our infrastructure and certain service providers are located in the United States. If you access the Service from outside the United States, your information may be transferred to and processed in the United States and other countries that may have data-protection laws different from those in your jurisdiction.

We may update this Policy from time to time. We will revise the version and effective date when we do. Continued use of the Service after the effective date constitutes acceptance of the updated Policy.

Questions or requests? Contact us at [privacy@hypeify.com].